Zappos

Zappos makes it easy to buy new clothes, but people are lazy so we wanted to make it even easier to pick their new clothes too.  
Banners placed alongside popular TV shows let viewers buy styles featured in each episode. 
The StyleStalker feature lets you snap a pic of an outfit you like and it finds similar items on Zappos.
Codes underneath fashion editorials let readers text Zappos to order the model's complete outfit.
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