You can't count on people getting their news from trustworthy sources, so Dutch newspaper Het Parool wanted to point out that they report their stories fully, from all sides of the issue, giving their readers a richer experience and more knowledge about current events. 
In this campaign, part of a headline was displayed on a standard billboard, then a supplemental board provided additional context, adding deeper clarity to the news and paying off the campaign tagline, “The Full Story.”
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