It seems crazy now, but at the time we thought 2017 was "a really, really, really bad year." So we looked beyond the news headlines, and uncovered inspiring stories of people actually looking out for one another—then turned them into our year-end campaign, spreading some much needed hope as we braced ourselves for 2018.
Obligatory case study:
We hit the road with CNN's Great Big Story and created mini-docs about each of our core stories. Watch them all here.
On New Year's Eve, we let MassMutual have the last word on 2017 by having the National Children's Chorus honor our heroes with a live performance of "I'll Stand By You," that ran as the last commercial of the year on CNN. Watch it here.